cream design is The Best Merchandise Solution For Artists And Labels
Why do we exist?
We want to increase the happiness of fans, generate more money for artists and take a step towards creating a more ethical and sustainable world.

What do we do?
We maximise your merchandise sales
How?
In a nutshell, we solve problems both for you and your fans. To explain this, we will first investigate your problems. Afterwards, we will talk about the problems of your fans. Each problem comes in hand with our solution. Finally, we will summarize what cream design does for you, and why we are the optimal solution.
The problem
Our solution
Merch isn’t sold because that’s what artists and labels are good at or passionate about. It’s sold because fans expect merch from their artists and because it serves as an extra source of income. Consequently, artists and labels only do what’s necessary without exploring their potential.
Our solution: A professional team passionate about selling merch. We do nothing but think about how we can deliver better products to more fans.

You are not passionate
about selling merch

You are not passionate
about selling merch
Merch isn’t sold because that’s what artists and labels are good at or passionate about. It’s sold because fans expect merch from their artists and because it serves as an extra source of income. Consequently, artists and labels only do what’s necessary without exploring their potential.
Our solution: A professional team passionate about selling merch. We do nothing but think about how we can deliver better products to more fans.

Struggle to design
meaningful merchandise
Based on our interviews, fans would buy merchandise more frequently if artists had more creative designs to sell. However, boring designs, such as simple letterings or album covers fail to meet this demand. Designs should be representative of the artists’ music, their creativity, and style. Otherwise, it doesn’t connect to fans leading to a loss in sales.
Our solution: Designers who know the music scene, understand the need of fans, and have the creativity and expertise to design merch fans love.
The reputation of artists’ merchandise stores have severely suffered. Frustrating shopping experiences are frequent due to long processing & shipping times, inconsistent quality, high shipping costs and boring variety.
Our solution: A consistent, reliable and transparent merchandise service, which nurtures a positive brand image through focusing on a pleasurable shopping experience.

bad shopping
reputation

bad shopping
reputation
The reputation of artists’ merchandise stores have severely suffered. Frustrating shopping experiences are frequent due to long processing & shipping times, inconsistent quality, high shipping costs and boring variety.
Our solution: A consistent, reliable and transparent merchandise service, which nurtures a positive brand image through focusing on a pleasurable shopping experience.

Missing
potential
Obviously your fans are your main target group. However, this approach is too shortsighted. Your target group also includes everyone, who relish your merchandise! They don’t (yet) have to be your fans, as long as they like your merch, it can significantly increase your sales.
Our solution: We go beyond targeting only your active fans. We want to embrace new target groups by selling on marketplaces such as Zalando, Amazon, Asos and more!
Now, let’s look at the problems of your fans representing your customer’s needs

The problems of your fans
The solution for your fans
Shopping from several artists requires finding each store, browsing all products, going through triple the number of checkout processes and paying three times as much shipping costs. Shopping should be simple and easy, but with this complexity, a lot of disturbances can affect the customers’ decision making. It can result in a compromise to buy from just one store instead, or even no purchase at all.
Our solution: One merchandise service selling for multiple artists, allowing simple and easy shopping from one collective store.

shopping from more than
one artist is complicated

shopping from more than
one artist is complicated
Shopping from several artists requires finding each store, browsing all products, going through triple the number of checkout processes and paying three times as much shipping costs. Shopping should be simple and easy, but with this complexity, a lot of disturbances can affect the customers’ decision making. It can result in a compromise to buy from just one store instead, or even no purchase at all.
Our solution: One merchandise service selling for multiple artists, allowing simple and easy shopping from one collective store.

Dificult to
stay up-to-date
Staying up-to-date with new merch releases is nearly impossible because there are too many artists – all with their own merchandise store! Consequently, many fans miss out on buying new merch.
Our solution: One merchandise store that keeps fans updated about all artists of their liking.
The quality of merchandise stores varies. All it takes for customers is to regret their purchase with any shop, and it comes at the cost of an unavoidable bias towards other merch stores. Will these customers risk another frustrating experience buying from your store?
Our solution: A reliable online shop that always delivers reliable quality and ensures a positive shopping experience.

Quality is a gamble

Quality is a gamble
The quality of merchandise stores varies. All it takes for customers is to regret their purchase with any shop, and it comes at the cost of an unavoidable bias towards other merch stores. Will these customers risk another frustrating experience buying from your store?
Our solution: A reliable online shop that always delivers reliable quality and ensures a positive shopping experience.

Ethical background?
Environment?
The ethical and environmental background of the clothing industry is a very controversial topic – and that is for a good reason! Where does your merch come from? Are you involved in exploiting third world countries, where people are literally dying on the streets? It’s well known that society is becoming increasingly aware of this, as well as the environmental background of products. However, most merch stores still manufacture under catastrophic conditions and leave customers in the dark about the background of their products.
Our solution: A brand that takes responsibility for its supply chain. We ensure our products have an ethical background and transparently communicate this to our customers.
cream design was created with the intention to solve all these problems for you.
Here is an overview of our services…

Our designer team will combine their creativity with artists and their music to create the merchandise your fans will love.

We will design
creative merchandise

We will design
creative merchandise
Our designer team will combine their creativity with artists and their music to create the merchandise your fans will love.

We will manage and controll
a responsible supply chain
From manufacturing the garment to printing, warehousing and receiving returned items – we do it all for you! No involvement required.
A professional brand representation is key. Therefore, we work closely together with talented photographers to create a unique brand appearance.

We will do professional
photoshootings

We will do professional
photoshootings
A professional brand representation is key. Therefore, we work closely together with talented photographers to create a unique brand appearance.

We will do
targeted marketing
From professional marketing campaigns on social media to attending concerts, we will think out the box, get creative and find ways to reach more fans.
We will nurture an active community full of Hip-Hop enthusiasts, keep them engaged with content and up-to-date about new merchandise and music releases.

We will grow an active
and up-to-date community

We will grow an active
and up-to-date community
We will nurture an active community full of Hip-Hop enthusiasts, keep them engaged with content and up-to-date about new merchandise and music releases.

We will make sure to
build something great
Our mission is to make shopping merch a great experience for everyone. We will design your merch, and help your fans support you by wearing something they love. Additionally, we want to help artists gain more attention. Merch should go beyond only targeting their relevant fan groups, but it should function as a network connecting more fans to new artists.
Why collaborate with cream design?

âś” Maximise your merch sales with our business model that balances out all your weaknesses.
âś” No limitation. Next to profiting from our services, you can still continue selling merch as you do now.
✔ Very little to no involvement required.
✔ You are not liable for our actions. We hold the responsibility.
✔ Truly satisfy the merch demand of your fans and increase their happiness.
âś” keep your fans up-to-date with merchandise releases
✔ Increase your reach through a network of merch from various artists and selling on new marketplaces
“Let’s have a chat, we cannot wait to hear from you.”
– Calvin & Nicolo
Disclaimer: The content and business model presented here represents our goals, plans and vision and not the current state of cream design. Cream design is a flexible and agile start-up, meaning everything is subject to change and not a guaranteed outcome of collaborating with us.
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